As the Telegraph rightly reported, the 'last-minute' conference speech change on "households paying off their credit card debt" was an embarrassment" but not the only embarrassment for the Prime Minister as he appeared for his keynote speech at their Party conference in a cross-wire against a backdrop showing him with his head in the clouds.
When the average food bill for couple is £60 a week and the PM's wife turns up wearing an outfit in which just the trousers cost £89, is it surprising that someone with no concept of living within his means could come up with the idea of slowing the economy even further by people spending even less - if they could!
In her Telegraph piece Janet Daley appeared to muddle her headline: "David Cameron shows his leadership – with just a hint of the PR man showing through". For me it wasn't 'just a hint of the PR man showing through' it was the complete PR man showing through and with the conference slogan "Leadership for a better future" it looks more like "No leadership, no future!". The image of a man trying to sell me a time-share in Spain was inescapable and that's not just my opinion. Here is the verdict of four top writers.