At the other end of the media scale the Mail Online reports that Christians have often despaired of the true spiritual message of the Nativity being heard highlighting a Church of England-backed campaign to raise awareness of Jesus Christ by portraying him as a toy doll (illustrated above). The image with the slogan He cries, He wees, He saves the world is to be "emblazoned on bus stops, advertising hoardings and in newspapers in the weeks leading up to Christmas." Alongside the £100,000 poster campaign, radio adverts will tell the Nativity story in the style of a celebrity chef. The idea is, apparently, to make the birth of Christ seem more ‘modern’. As one person commented: ‘I don’t think my non-Christian friends and relations would be at all impressed by the ad or even understand what it was trying to achieve.’ The article goes on to say that the Rt Rev Nick Baines, the Bishop of Bradford and one of the favourites to become the next Archbishop of Canterbury, has given his enthusiastic support. Jesus wept!
With deadlock in the CNC, God help the Church of England.