The annual, glitzy culling ritual has begun but with a new twist as ballroom dancing competitors dance against each other to get their hands on the prized glitter ball trophy.
After weeks of speculation the first same sex dancing partnership has been revealed on the BBC's Strictly Come Dancing show.
From Twitter: Strictly Come Dancing launch sees Nicola Adams and Katya Jones paired. The Olympic gold medallist and former boxer joined 11 other celebrity contestants for the launch of Strictly.
In defence the corporation said that the show was 'inclusive' and that it was happy to facilitate Ms Adams' request to dance with a woman.
So much for the BBC's mission to act in the public interest, to educate as well as entertain. What next one wonders if BBC policy is to facilitate personal requests.
The BBC defended their decision to have a same-sex pairing on the new series of Strictly Come Dancing after receiving complaints from viewers about the move when it was first rumoured.
"The sex of each partner within a coupling should have no bearing on their routine", they said. Much like the Anglican Church's attitude to same sex marriage. More liberal drift.
Among the 'celebrities' I had heard of was boxing gold medallist Nicola Adams. Why anyone would want to take part in boxing is a mystery to me given all the evidence of brain injury resulting from the so-called 'sport'. The more so for women as they risk breast damage. This is entertainment?
I had also heard of former Home Secretary Jacqui Smith but for very different reasons which resulted in her quitting her Cabinet post in 2009.
Caroline Quentin rang a bell but I failed to recognise her from her Men Behaving Badly days. I recognised Bill Bailey mainly because I find his sense of humour irritating. The rest of the celebrities were unknown to me. The full list is here.
The surprise partnering of celebrities was a joke. There were no disappointments as one might have expected. All were delighted at the happy coincidence of the pairing of their dreams.
As ever the professionals maintained their composure throughout. Let's face it. It can't be easy to maintain a smile while dragging around the dance floor an amateur retained purely by popular demand of the various voting factions regardless of terpsichorean ability.
Strictly it's not dancing, just glitzy politicking.